About Us

AssetPlus Financial Services Inc. is a Richmond, BC based life insurance MGA (Managing General Agent) established in 2001. We are a leader in managing wealth and protecting assets, giving Canadian families and small businesses peace of mind.

Our dedicated team of advisors is determined to provide financial solutions tailored to each and every individual’s needs. We do not work for banks nor insurance companies – we work for our clients and we make decisions based on their best interests. We have access to multiple product providers, providing you a one-stop solution for all your financial needs with individual attention at all levels.    

Savings and Investment

We will work with you to identify your goals and select the best investment products that offer the greatest flexibility and affordability.​​ 

01

Guaranteed Interest Products

Risk-free, guaranteed interest on your investment.

02

Segregated Funds

Investments that provide market return, guarantees, and death benefits.

03

RRSPs

Contributions are tax deductible and taxes on investment growth are deferred until withdrawn.

04

TFSAs

All investment growth inside a TFSA is tax free.

05

RESPs

Grants are provided by the government to partially match contributions in RESP accounts. 

Travel Insurance

Travel insurance provides protection against unforeseen events that can occur before or during your trip.

Life Insurance

We will work with you to identify your needs and select the best insurance products that offer the greatest flexibility, protection and affordability.  

Insurance can protect the financial security of yourself and the people you love by providing tax-free benefits. The amount and type of coverage you choose will depend on your circumstances and needs.

01

Critical Illness

Provides benefits to help reduce debt and other financial concerns when diagnosed with a specific illness.

02

Disability

Designed as an income-replacement tool when the insured becomes disabled or unable to earn an income.

03

Long Term Care

Helps cover part of the cost when substantial assistance from care-givers is required due to diminished physical or mental abilities.

04

Term Life

Affordable protection for a fixed period of time.

05

Whole Life

Permanent life protection that provides tax-free benefits.

06

Participating Life

Provides a combination of permanent life insurance protection, opportunity for tax-preferred cash value growth, and eligibility to receive policyholder dividends.

Group Plan

Group plans do not need to be complicated. We serve small and mid-size companies, ranging from 2 – 100+ employees, in customizing group plans that suit their needs:

01

Life Insurance for employees

02

Medical Benefits

03

Group RRSPs

Meet The Team

Principal

Alfred Poon, CFP, CIM, FMA

Alfred graduated from Simon Fraser University with a Bachelor’s degree in Economics and Psychology, and holds the Certified Financial Planner (CFP), Chartered Investment Manager (CIM), and Financial Management Advisor (FMA) designations. He has also completed the Certificate in Advanced Investment Advice.

Alfred has extensive experience in the financial industry, having worked at CIBC, Vancity, The Mortgage Group, and Portfolio Strategies Corp. Alfred joined AssetPlus Financial Services Inc. in 2008 and is currently the principal of the company.  

Manager, Insurance

Tina Ho, CFP, FMA

Tina graduated with a Bachelor of Science degree in Electrical Engineering from the University of Hawaii. She is a co-founder of AssetPlus Financial. Prior to founding AssetPlus in 2001, she was General Manager of Southeast Asia region for Philips Electronics. Tina obtained the Financial Management Advisor (FMA) designation in 2002 and the Certified Financial Planner (CFP) designation in 2003.